Patient education and activation.
The challenges we address.
The inclusion of patients in their own healthcare has been described as the ‘blockbuster drug of the century.’1 However, they need access to easy-to-understand, relevant, and engaging information and support to do this. Providing access to effective patient education and support builds trust with patient communities, enables informed decision-making, improves treatment adherence and self-management, and improves patient satisfaction and outcomes.
1Dentzer S. Rx for the ‘blockbuster drug’ of patient engagement. Health Aff (Millwood). 2013 Feb;32(2):202
What we do.
We support you in creating effective patient education and support resources. We look at everything through a health literacy and inclusivity lens and are experienced in developing education and support materials that are accessible, easy to understand, relevant, and engaging for each target audience.
We do this by bringing expertise in:
- Health literacy and plain language writing best practice
- Validated behavioral science methodology and patient activation*
- Engaging creative and digital and design
- Written materials alongside alternative formats such as animation, video, infographics, and Apps
- Scientific and therapy area expertise to underpin robust patient-facing materials
- Omnichannel dissemination strategy
*Patient activation describes the knowledge, skill, confidence, and motivation a person has to manage their own health and healthcare
Our deliverables include:
- Bespoke clinical trial recruitment and retention materials
- Disease awareness, treatment education, and support resources
- Plain language summaries (PLS) of publications
- Layperson summaries (LPS) of clinical trial results (EU regulation)
- Patient organization training programs
Through clear, informative, and engaging content, patients are better informed about topics that matter to them and have the skills, confidence, and motivation to be involved in their health-related decision-making.
We are PIF TICK certified as a Trusted Information Creator.
Providing clear, trustworthy, evidence-based and accessible health information that meets a genuine user need is central to all our patient-facing content.
Our rigorous approach has been recognised through accreditation of the PIF TICK – the only independently assessed quality mark for health and care information. We earned the Trusted Information Creator status by demonstrating the fulfilment of 10 key criteria across our health information production.
The PIF TICK is awarded by the Patient Information Forum (PIF), a non-profit organisation that promotes the production and dissemination of trusted health information to patients and the public.
What this means for you, our clients
- Your content is produced to the highest possible standards based on our Trusted Information Creator status
- You can use the PIF TICK logo on health information we create on your behalf, so that patients and the public can quickly identify the content has been created using a robust, approved production process
We make it simple
- Our team are experts in efficiently supporting you to adhere to the 10 key criteria
- We manage and deliver the vast majority of the process, removing the burden from you
MEDiSTRAVA Lay Person Panel.
We make sure that the patient-facing resources we create are fit for purpose and meet the needs of a non-expert audience through the MEDiSTRAVA Lay Person Panel—a collection of lay people who can review and test our patient and caregiver communications.
Explore our Patient Engagement solutions.
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Patient engagement strategic consultancy
From small biotech to big pharma, we offer bespoke strategic consultancy to support you across the development and implementation of effective patient engagement strategies, companywide or across therapy areas, functions, or teams.
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Patient insights and co-creation of solutions
Our inclusive and robust insights-driven approach forms the foundations of everything we do, supporting you to deliver solutions grounded in the real lived experiences of patients and caregivers and that have measurable impact.
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Diversity, equity, and inclusion
We are committed to improving diversity, equity, and inclusion (DE&I) within healthcare, and we recognize that this is a rapidly evolving space with the opportunity to positively impact outcomes for all. We work directly with you and the patient communities you serve to understand critical DE&I gaps and develop solutions to help close them.
Latest thinking across MEDiSTRAVA.
We are thought leaders in the industry, driving the conversation and challenging our peers.
Read more about what our experts have to say.
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Related solutions.
Contact us.
Learn more about MEDiSTRAVA’s strategic solutions and how we can help your business tackle the unique and evolving needs of leadership and Medical teams.